The logo has the possibility to add different characters in the frame and stil be easily recognizable. This has been used to promote some of the gyms top fighters, to promote female fitness classes and lastly to promote the gyms youtube channel were fights and technique a broken down. 
To be used on material promoting the different classes in the gym, the Rumble characters have been drawn doing different kinds og martial arts. 
the logo has been embraced by the fighters and "the Bronson pose" has become part of the gyms identity. Here showing UFC fighters Nicholas Dalby and Anna Elmose doing "the Bronson pose" 

Photos by Palle Shultz
 www.palleschultz.dk 
The gym 
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